In 1997, when Jefferson’s was first starting out, we found a 15-year-old bourbon that we immediately knew was rich, complex and needed to be brought to market. It was in 2003 that we decided to bring in other bourbons to marry with the original Jefferson’s Reserve. Similar to Jefferson’s, we still use over 50% of that mash bill and add up to 3 more bourbons to create more flavor and complexities. Jefferson’s Reserve is a big, sophisticated bourbon that has a lot of flavor up front, a lot of weight mid palate and a deep, wonderful finish.

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About Jefferson’s

Founded in 1997, Jefferson’s is the brainchild of Trey Zoeller and his father Chet, a famed bourbon historian. They were continuing a family tradition that goes back to Trey’s 8th generation grandmother who was arrested in 1799 for the “production and sales of spirituous liquors.” To personify the brand, they chose Thomas Jefferson—known for his curiosity and experimental spirit. This is a mindset to which Trey has dedicated himself, pushing the boundaries of the definition of bourbon. Upholding tradition, yet always discovering new possibilities.

Creativity

Creating very uncommon bourbon is a journey. We seek out new and aged barrels of bourbon from established distilleries that have perfected their art over hundreds of years. Then we do some old-fashioned experimenting, building balance and adding complexity through different selection, agitation and environmental processes until we find the taste Jefferson’s is known for.